Contentation means...

In the life of every startup,  the stage of building a strong image and visibility on the web is a "must have" stage. Find out how Contentation, which is our portfolio expert in this field, can help you in this matter. Meet Mariusz Michalski and Paweł Pawluk, who are in charge of Contentation, and who will explain a. o. what AI helps them with and what the "hedgehog principle" says. 

Tell me what Contentation does?

Contentation is a linkbuilding platform that allows you to build strong links to websites, which are the essence of SEO and search engine positioning activities. Thanks to link building, websites achieve higher positions in organic search results, and consequently increase their reach, organic traffic to websites and the number of customers.

Our platform was created in response to the needs of the market and as a result of the development of the publishing group, which currently includes 1500 of our domains, both domestic and foreign. We are the publishers of such websites as zwierzaki.pl (pet industry), motoklub.pl (automotive), magazynprzedsiebiorcy.pl (business), estetico.pl (beauty), filmi.pl (films) and gardeneo.pl (garden). 

Our websites are visited by 1.5 million unique visitors per month. Thanks to a carefully refined content marketing strategy and high-quality content that we offer, we have managed to build a strong position on the Internet, gain the trust of users and dozens of partners for whom we provide SEO and link building services.

The Contentation platform is one of the most effective tools that allow our clients to build a strong image on the web and achieve higher positions in search results. We are happy with our own successes and the successes of our customers, and continuous work on improving our services allows us to further develop and improve the quality of the solutions we offer.

In addition, by leveraging the potential of artificial intelligence (AI), we are able to create private blog networks (PBNs). Thanks to this, we can provide our clients with an even more effective tool that allows them to increase the visibility of their websites in search results. PBN is a solution that allows you to have your own microblogs and full control over the number and quality of links directing to the client's domain.

Our competitive advantage also lies in our team. We focus on strong competences, both in the field of management, as well as SEO and content marketing. Each of our employees has not only knowledge and experience in their field, but also the ability to work in a team and make the right business decisions. All our specialists are well-coordinated and can work together to achieve the set goals.

In our organization, it is also important to expand knowledge and constantly improve skills. We learn from each other, take part in trainings and industry conferences to stay up to date with the latest trends and technologies. Thanks to this, we can offer our clients the highest quality of services and quickly adapt to the dynamically changing environment of search engines.

How was Contentation created?

The idea for Contentation was created as part of the Tar Heel Capital Pathfinder fund, which was looking for experienced founders for a new company dealing with the creation of content websites.

Tar Heel Capital Pathfinder is a renowned VC fund that has been investing in the most innovative and promising technology projects for years. Thanks to its experience and knowledge in the field of management, the fund supports the development of start-ups and young companies, helping them to achieve success on the market.

We specialize in converting organic traffic into profits. Thanks to our experience and knowledge in the field of SEO and content marketing, we are able to help our clients achieve high rankings in search results and to convert this traffic into effective sales.

What does cooperation with WP2 Investments give you?

Cooperation with WP2 provides not only financial support, but also substantive and business. WP2 offers us, a. o. assistance in obtaining funds from the EU thanks to its wide network of contacts. WP2 also supports us with knowledge about business in everyday matters.

WP2 is also an opportunity to exchange experiences and draw inspiration from other experienced founders. For example, we have recently set up a sales team and several doubts have arisen around this process. One phone call to WP2 was enough to get in touch and exchange experiences with one of the companies that recently went through the same process within a quarter of an hour (thanks to @Krzysztof from Verestro).

What is a huge value of WP2 is the ecosystem of companies built within the blue family. We believe that thanks to cooperation and exchange of experiences, we can support, inspire and positively drive each other to develop and scale our businesses both in Poland and on global markets.

How can you help the companies from the WP2 Investments portfolio?

Our offer for companies from the WP2 portfolio focuses on digital activities focused on acquiring organic traffic and maximizing presence in search results. We want to support companies in those activities that will be beneficial for them and will translate into their business results.

We have been a team of SEO enthusiasts for 10 years now. We are an experienced team of specialists, we do what we have strong competences in. We follow the "hedgehog principle" taken from J. Collins' book " Od dobrego do wielkiego ", which says that it is best to achieve success in the field we love and in which we are the best. We strongly recommend this book because we believe it is a valuable read for anyone who wants to grow their business and achieve success in business.