The year 2025 brought the biggest change in search in many years. The emergence of AI Overview and AI Mode has meant that users increasingly receive ready-made answers instead of a list of links, and the search engine functions more like a conversational partner than a catalog of sites and recommendations. This naturally impacts SEO, but importantly – it does not mean its end. Rather, it marks the beginning of a completely new stage.

A few weeks ago, we made the decision to give our conferences a new name. Starting with the next event, we will be meeting at the WP2 Business Horizons Forum – conferences aimed (among many other things) at bringing together all participants of the startup ecosystem in Poland and discussing issues important for startups.

We invite you to the next, already the eighth, exceptional conference, which we are organizing under a new name – WP2 Business Horizons Forum. The eighth meeting of this cycle will take place on November 25 at the Google for Startups Campus in Warsaw.

On May 8, a conference titled "Sell or Die: How to Develop Effective Sales in a Startup" took place, organized by our fund as part of the ScaleUP support program. The event gathered nearly 180 participants – founders, representatives of startups, and investors – who together with us explored the secrets of effective sales in the rapidly changing world of technology.

WP2 Investments conferences are part of our ScaleUP program – a unique support formula for portfolio companies. Through various activities, we aim to support founders and their teams not only with capital but also with knowledge and experience – both our own and those of external experts.

WP Kwadrat conferences have become a permanent fixture in the event calendar not only of our portfolio companies, but also of our business partners and friends, with whom we will meet for the 7th time at the Google for Startups Campus in Warsaw.

On November 19, 2024, we had the opportunity to once again welcome our guests to the Google for Startups Campus in Warsaw. It was then that another conference organized as part of our ScaleUP program took place - this time entitled "People vs. Business".

The November conference is another event in the ScaleUP Academy series - an initiative carried out as part of the ScaleUP support program. In recent weeks we have been working on creating an interesting program of our meeting and today we would like to reveal the first details to you.