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From Theory to Practice: Completion of the B2B Sales Executive Program 2024

From Theory to Practice: Completion of the B2B Sales Executive Program 2024

Five two-day conventions, ten days full of knowledge and practice, twenty participants and countless new skills. The B2B Sales Executive Program 2024 is behind us – learn the details of this unique series of workshops!

Is it possible to support business activities and at the same time build partnerships and relationships with portfolio companies? Definitely yes! Partnerships and joint search for sales solutions were supported by an extensive 10-day training program "B2B Sales Executive Program". We organized the training as part of our ScaleUP powered by WP2 Investments portfolio companies support program, in cooperation with SellWise - Consulting and Training, one of the highest rated and most effective training companies in Poland.

It was a unique initiative addressed to the management boards and founders of companies, which took place in five two-day modules. The meetings were spread over time from February to May 2024. The program began with a "Kick-off" meeting, which allowed the participants to learn about the details of the series, the goals of the workshops and the trainers. The first workshops, which took place in Łódź, were devoted to modern sales and B2B sales management. Participants had the opportunity to explore key aspects of the sales process, such as researching customer needs, building value propositions, and commercial communication strategy. Magdalena Krawczak and Łukasz Połubianko, consultants from SellWise, provided a solid dose of knowledge and practical tips, which were then consolidated through homework.

Each subsequent meeting, both stationary in Łódź and online, brought new challenges and topics to work on. The participants explored the secrets of building effective teams, managing company finances, modern prospecting and analytics in sales and marketing. Thanks to the tasks to be carried out independently, each participant had the opportunity to implement the acquired knowledge in practice, as well as receive feedback from the trainers.

The "B2B Sales Executive Program" was also an excellent opportunity for networking and strengthening cooperation between participants. Joint trips to Łódź and evening integration meetings, including one in the film atmosphere at the Stare Kino hotel, enabled the establishment of lasting business relationships.

The numbers speak for themselves:

  • 5 two-day sessions
  • 20 participants from 13 companies
  • 5 trainers from SellWise
  • 40% of the time is devoted to theory, the rest to practice

We are extremely grateful to all participants for their commitment, openness and activity. In particular, we appreciate that they donated their valuable time, often stopping at weekends, to attend our workshops. We also thank the SellWise hosts for their professionalism and inspiration.

Let the photo gallery below remind the participants of the great moments we spent in the training room and not only;) And those who could not take part this time may be encouraged to follow the information about the next editions of our trainings. Because although the "B2B Sales Executive Program" has come to an end, we are already looking for topics for the next edition, which will take place in 2025.

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