As part of the ScaleUP Academy Library, we present you another literature item.
In the era of hyperinformation and digital acceleration, the customer has unlimited sources of knowledge about products and services at their fingertips. What they find about your company online has a greater impact on their purchasing decisions than ever before. That is why it is worth getting to know the TAYA (They Ask You Answer) method, presented by Marcus Sheridan in his book "What does the customer want to know? How to create content in inbound marketing and sales that answers your audience's questions".
In today's world, where the consumer has a huge amount of information, the role of marketing and sales has changed dramatically. Traditional sales methods are no longer effective, and the key to success is understanding the customer's needs and problems. In his book What Does a Customer Want to Know?, Marcus Sheridan presents the TAYA method, which is based on a simple premise: listen to what customers are asking and then answer honestly.
The TAYA method is not only a marketing strategy, but a whole philosophy of running a business. It is based on two main assumptions: customer education and honest communication. By creating and publishing content that answers customer questions and problems, a company becomes an authority in its industry. By educating customers and answering their questions, trust and loyalty are built, which in turn leads to increased sales and conversions.
Creating valuable content that educates customers about products and services is crucial in TAYA's strategy. Customers are looking for information before making a purchase decision, so it is worth providing them with comprehensive answers to their questions. The line between marketing and sales departments is becoming more and more blurred. Currently, marketing has a greater impact on customers' purchasing decisions than traditional sales activities. Therefore, it is crucial that both departments speak with the same voice and focus on building authentic relationships with customers.
In Marcus Sheridan's book, we will find numerous practical examples of companies that have successfully applied the TAYA method and have been successful. Companies such as Zappos, CarMax and River Pool & Spas confirm that listening to the customer and answering their questions honestly can be the key to business success.
The book will be available to you in the coming days. We believe that this book will be a kind of handbook for building relationships with customers and will allow you to effectively use the tools that the author also mentions in his book.
We wish you a pleasant reading and a lot of inspiration!
